Make sure you select something that shows just how well you know them. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Instead of scrolling past updates from your sphere, take a second to like or comment. It's helpful to the recipient and offers them something of value, INFORMATION. Recent clients and professional connections are always a great place to start.. But how many agents actually take that advice? Yes, it is true that most people use the internet when they are looking for products and services that they require. We are going back to the basics. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. or other gift.. That way, they know that you appreciate the referral. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Still not sure how to write it? Therefore, you should try to attend networking events, even if they are virtual. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Well done ! (MAKE SURE your contact deets are in your profile!). For example; Friend, Family, Acquaintance, etc. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Holiday cards are a classic way to stay in touch throughout the year. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Check out our tips for advertising on LinkedIn! I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! So thank you, thank you, THANK YOU!!! FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. Here is how to create an audience. Still not sure how to write it? Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. A good CRM must have an IDX feed to your local MLS. It's good to hear how to get it done right. If you would like to submit a question just visit. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . There are helpful tools you can use to expand your social media influence. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Do your prospects know? It could even be that they are having some work done on their house and need some recommendations. Take Advantage of Social Media 3. Great post !! Are you sure you want to report this blog entry as spam? However, there is always something that feels special about holding something from your mailbox. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Or ask for feedback?? If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). You made your calls and used your Realtor sphere of influence scripts. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. That is why it is important for you to pay close attention to your sphere of influence real estate agent. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Looking forward to catching up with you soon!. Take a breath. It is important for you to stay connected with your real estate clients. Acronyms and jargon can kill your message. Today Im going to tell you, no. Ask them about the dog. There are a lot of questions that we have the ability to address for our clients. All it means is the people who know and like you. And they are provided free through your Multiple Listing Service (MLS). She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Another excellent post. Then, you need to make sure that you pay special attention to your ideal client. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. When you do go to a networking event, you may think the goal is to collect as many cards as possible. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Thats the last time Im going to use that real estate agent.. ), And lets face it. Its a simple shame on me script. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Good stuff, Jennifer. After youve sent a few value-packed emails, drop in and ask for that referral. Every year, the National Association of produces a survey of home buyers and home sellers. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Welcome to our Marketing Mastermind series for real estate agents. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Love it Jennifer. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. However, Id love to hear what you think about it first. If you really want to make a positive impression, then you may even want to publish in these journals. Thanks for all the comments! I was having trouble generating leads and converting those leads into clients. Jennifer - I really needed to read this!! Listen P151 Marketing Mastermind 01 - Marketing vs . Theres really no right or wrong way to segment your list. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. It strikes up a conversation and they start chatting with you. Its very simple. The name of the game is Listing E-Alerts. Are you sure you want to report this blog entry as spam? Its good to get a phone call from someone who is just calling to check in. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 That is why social media is helpful. Twitter posts with visuals get up to 5x more engagement. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Save my name, email, and website in this browser for the next time I comment. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. That's a wonderful example. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Here are a few authentic scripts for. Something went wrong while submitting the form. Oops! One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. For example, you may want to host a simple summertime cookout. Required fields are marked *. It could literally lose you millions. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Writen By. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. You might even want to use a real estate CRM. Thank you for using me as your realtor. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. He even asks for permission to follow up (Cool if I follow back up in a week?). Finally, the art of copywriting is helpful too. Sound good? Take this epic SOI marketing story (again from Justin Seeby). But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. Good news! Your newsletter list is also a great place to find referrals. You can do this by adding value coming from contribution and giving them something they want. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Next, you can run those emails through a scrubbing service. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Set aside one or two days a month to attend a local community or charity event. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Yes, these lead generation systems work! If you havent been staying in touch with your SOI like you know you should, youre not alone. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. We do coach our clients on these lead generation tactics. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Your note/comment is definitely going in my "keeper" file!! Do you know anyone who might be thinking of purchasing a home in the future? With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. For example, a home value estimate is one of real estate's most common lead generation tools. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Truth is, most agents are terrified to start working their spheres of influence (SOIs). It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). WOW. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Real estate letters to clients samples help with R. Why not get deep once in a while? So give your full attention to every person you meet, and remember, everybody matters. (Psst, already a Follow Up Boss user? And theres no good reason to leave that kind of money on the table. This traditional use of the Listing E-Alert tool is a great value add to your clients. Go to your business page and click at the top where it says "Ad Center.". are great for staying top-of-mind. Either way staying top of mind with your list is important. A few days ago I followed a search link and saw some advice that I thought was terrible. Again, theres absolutely no need to sell here. Theres short-term business and there is this big long-term business potential. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. And then you reached out via Facebook. Howd you get into it? You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. coaching programs is right for you? There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Its forcing real estate professionals to pivot their business and make some changes. Out of 30+ agents in my office, I was one of only 9 to receive this honor! This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. You Are Truly "Above The Crowd!". The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. This is one of the easiest ways that you can dramatically expand your sphere of influence. You can send this to your SOI, or your geographic farm. If you dont have a drip campaign set up yet, dont worry. People in your sphere include your friends, family, former clients, and their second-order contacts. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Now the client is expecting Jasons call and will be much more likely to have a referral ready. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Youll be shocked at the response. Watch the video now. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. (Were talking multiple millions in volume.). Find FL real estate agents Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Hi Jennifer, Interesting concept and comment thread. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Wish I could use it but after 25 years it would look odd! Oftentimes, they do need you, or they need your expertise for one thing or another. Put yourself in your contacts shoes. Start with your past clients because these are people you just sold a house to. Remember, you dont have to harass your SOI with daily sales calls.

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