what happened to viathon bikes

what happened to viathon bikes

Dont squint at the pix, the forks face the right way. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. But Walmart. I can build proof of concept and then push over time into stores.. WhatsApp. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. Love lower price bikes and bringing the MTB sport to more people.. The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Kudos to them, but that story stretches back some 15 years and is still far from over. Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter. price sold by type electric assist +. Should brick-and-mortar or other online retailers worry? I know you're talking frame only, but at least this one ships with tires that actually fit the frame (unlike the DV9, which has known problem with tire rub on the tires it ships with). @Greg B We did not experience that issue, but as you say, the clearances are minimal, and that is not an uncommon issue with many combinations of calipers/wheels. The Waltons own Moosejaw. All models are available exclusively at Walmart in-store and online. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. Whole Foods sells the Yeti decals to place over 'Viathon'. And I want to get more people on bikes. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. 2 - You can't buy these bikes at a Walmart. Carlton Reid sits down with brand manager Zack Spinhirne-Martin. Doesn't really looks like a revolution to me yet. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. All Viathon bikes come with a 2-year warranty. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. Some of that is a function of the homogeneity of the modern bike-enthusiast business. For the last update and a link to the introductions, Click Here. ''', And indeed they were. according to industry analyst Jay Townley. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. New bike brands come and go, but its rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. I'm cheering for you walmart!!! Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. Waiting for Whole Foods to offer MTBs. Will hopefully bring the prices down across the board. And cost of owenership for the V10 is probably about the same as for a 450. Spinhirne-Martin tells me to look around the Laguna Seca Raceway, which is teeming with fans, baggy shorts-wearing bros, and Lycra-clad racers with rippling muscles. Things have moved on. This move isn't all too surprising. In that sense, Viathon hit the nail on the head.. Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. It has longer, slacker geometry than its road bike cousin and different tube shaping. Brand manager Zack Spinhirne-Martin doesnt see it that way. Someone asked above how can they sell for this much cheaper? Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. 3G for Ultegra, double the 105 model. Thanks to its robust construction, coarse tyre tread, powerful brakes and . REI bikes are made by the largest manufacturer in the industry, Giant. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. Does it seem like a no-brainer to spring for Viathon for people interested in that? Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. Many people are the same, I guess the rebranding isn't for nothing. Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. The bikes look fine. bicycles For the last update and a link to the introductions, Click Here. 2G for 105, 1.5G for a frame. It's well documented in various media outlets. refresh results with search filters open search menu. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. Don't think too fast. By running razor thin margins at insane volumes. I think it's time for a Field Test review on this bike to dispel or confirm all the controversy. Your email address will not be published. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. So take the roads less traveled, or the ones that don't even show up on the . Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Therefore we have nothing really to go by but the suggested retail and maybe current internet pricing at the time of publishing a piece. It was a carbon fiber frame, and it had DA, but on close inspection it was only DA only where the DA logo was prominent. Well I'm kinda torn here. If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. Quan was with Cervelo from 2004 to 2008. The impetus for the brand was therefore personal, not corporate. Press J to jump to the feed. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. We will strive to give our honest thoughts and views throughout. Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. This line of thinking reflects a massive gap In understanding about top line Mtb (for example s-works) and the stock YZ250. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. But does it have enough soul and personality to compete with more established brands offering quality bikes at a similarly low price?". I'm honestly surprised by how many people don't realize the Walton family is already waist deep in the cycling industry. All rights reserved. bikeit! Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. Like was stated, much of the pricing for this sport is utterly absurd. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. But the bikes are neither crap nor cheap. And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. I wouldn't ever recommend this bike to someone getting into the sport, because in my biased opinion xc geometry is not a good starting point and the price is simply too high. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. Its a one-man Canyon, with Spinhirne-Martin sitting at his computer in San Bruno, California, bolting on expertise when he needs it. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. Press J to jump to the feed. Like Remot, Viathon debuts with three offerings: one frame each in road, gravel, and mountain, with three levels of build kit. Press question mark to learn the rest of the keyboard shortcuts Even a hot segment like ADV, sees a new from ground up model maybe every 5 years. Maybe in this specialist market they've done a better job. At least they dont come with pegs. Picked up a fishing pole and Razor scooter for my kid there recently. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. Don't need. has lg fixed their compressor issues 2020. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. The shifters and RD were DA and that was it. Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. The difference is being wholly owned by US hypermarket chain Walmart. The frames are customized for REI's product line and highly durable. Go to the shop Go to the shop. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. Twitter. Movelo Electric Bicycle for Adults 27.5In 350W Mountain Bike with 360Wh Removable Li-Ion Battery-Blue 27.5" Exclusively angular frame Not available 26" 350W Electric Bike for Adults Mountain eBike w 48V Battery Dual Lights Black Not available 26" Hyper Easy Rider Multi-Speed Bike 26" Hyper Easy Rider Men's Cruiser (29) Not available online dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Bike shops could benefit from more riders on more bikes. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. as all the other big brands. The website has no we-can-offer-keenest-prices-because-were-Walmart spiel. The brand is starting with three models . Very glad for your fair judgement and perspective. Trail systems even in coastal areas are getting so well-built (and relatively easy due to limited elevation, at least on the US east coast) that a lot of people can easily get into the sport if they have a bike. It starts with younger customers.. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. bike brands don't make as much as you think per unit. There is very little flex since your BB is both on the swingarm and the front triangle. Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. Or is the front-end harshness that pronounced? On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. Refunds can only be issued to your original payment method. @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? They were puzzled by it, because the market for a pure XC race bike is pretty small compared to more general modern geometry hardtails that are built for "fun.". Now with over twenty years under our belt we know more than ever how important the ride really is. News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. Someone posted an Outside magazine article above that details it. As a straight-up road bike, wed have no issues with the Viathon G1. (if they care about value, they'll go YT or Canyon, etc.). We got bills to pay and we work our asses off for you ya jergoffs. Stock yz250 is a joke compared to what actual supercross athletes ride. It does all those things a really good racing bike should do. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. It is aimed squarely at millennials and digital natives. Certainly Viathon's not to that point yet, but time will tell. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. Walmart wanted Bonobos because it was a favourite of high-income urban millennials. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. Discussion of everything bicycle related. The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Good, we need more of this competition. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. Doubt they are taking a loss, even at these prices. Not that Viathon is going mass-market anytime soon. An s-works bike off the floor performs at a pro level. Its a night and day difference!, exclaimed Andy. Not just kooks either. Call it a 'Walmart' bike if you must. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. The bikes are clean and simple, classy but without any fanfare. If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. Walmart buying Rapha would be the latter. I won't shop with them. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. 1. Does a rising tide lift all boats? Press question mark to learn the rest of the keyboard shortcuts And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. Hed been with the online retailer for 10 years. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. "The negativity starts in-store with reports of forks installed backward. the forks face the right way. The SRAM components and Zipp cockpit pieces are quality bits that should last the rider quite some time. They travel by private jet, stay in luxury hotelshave huge parties And never tip anybody anything EVER. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. They seem to offer a solid value for a full carbon bike. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. Filter bikes by year, weight, components, price, and performance. Pleased to see this. Time for competition to drive down the absurd prices on bikes. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. Shit, I'd probably buy one to beat up/lend out. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. Except none of that happened. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. Surprised it hasn't happened already or will it appear on tomorrow's front page! By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. Not everybody has great trail access, but almost everybody has access to dirt roads.. All this went down in April and May of this year. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 The pricing. Bike MSRP vs. what people actually pay is a whole nother conversation. can i return it after thrashing it for a season? ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing Thats a call youll have to make. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. And its not as though it was even that expensive to create, at least not in Walmart terms. Viathons G.1 gravel bike requires the same build. Again- something we cannot make a call on. The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. Buyers have 60 days from purchase to return the bike, and it can be new or used. bicycle Viathon is hitting the market with three model families. I'm seeing an unbranded power meter, but no mention of it. With Walmart backing this brand, we can engage in a bike segment other brands wont touch.. Of course, you can always install a nice, compliant carbon post. And no im not interested in your bicycle either. Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers.

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